Poster

I wanted to create a poster that conveys an emotional message. I designed this poster using Pathos with the intention of engaging with the viewer at an emotional level. In order to accomplish this, I spent time looking for a picture that would fit perfectly. I wanted to make sure the image was "just right" for conveying the message I was hoping to put together. I decided to make one of the phrases a quote because quotes are a powerful form of expression and easy to remember. I then tried to take advantage of the amount of available negative space by centering everything to get the viewer's eyes directly focused on the middle.

• I cut out the photograph using a layer mask in photoshop.

• I placed a monochromatic photo of a splash as a background to pop my black and white cut-out and bring a more dramatic look into the design.

• For the typography, I used two serif family fonts, "The Suavity" which matches the style of the main element, and "Adobe Garamond" which looks like handwriting which helps to add a sense of intimate personal touch to the design.

• I centered all the elements to create a nice unity which at the same time added a great balance to the poster.

• I decide to go for a minimalistic design keeping everything around strongly monochromatic and adding contrast using the color text and the background.

Photos - Pexels.com

Typography - "The Suavity", "Adobe Garamond"